Public meeting addresses financial boom prediction for Te Aroha

The Waikato region is currently experiencing growth in capturing the tourist dollar and Matamata-Piako is no exception. 

The domestic market is currently contributing $108m into our local economy annually well ahead of the international spend of $49m.  

This has been helped by the two recent Provincial Growth Fund application funding approvals for feasibility studies within the Matamata Piako District.

The two approved projects include $900,000 towards a feasibility study and business investment case for a Te Aroha tourism precinct and $800,000 towards a feasibility study for a Waharoa industry hub.

The feasibility studies will help create new opportunities and product developments for both the tourism and industry sectors within our communities.

As a result of the application funding, Te Aroha and surrounding towns are poised to boom and Council, in conjunction with the Te Aroha Business Association, are hosting a public meeting called Talk Tourism Te Aroha, to discuss what this means for you.  

Key speakers will address the financial benefits for Te Aroha and surrounding areas including Hamilton Waikato Tourism Chief Executive, Jason Dawson who will discuss how well we are performing as a region and how to tap into future opportunities.

Council staff will speak to the Provincial Growth Funding and what this means for Te Aroha and discuss plans moving forward. Cyclists will spend time in our district while enjoying the Hauraki Rail Trail (HRT) and the HRT Trust chair Diane Drummond will be present to explain where construction is up to with the extension to Matamata and how the trail will impact on domestic and international tourism market.

“Enquiries on when the new route will be rideable have been high, with visitors lining up to be among the first to experience the new trail,” said Diane.

“The cycle-trail leading to Matamata is a key component of the Rail Trail network and is expected to drive cycle-related visitor numbers to nearly 130,000 per annum over the next few years.”


Talk Te Aroha Tourism:

Wednesday 20 March: 5.30pm

Silver Fern Farms Event Centre, Te Aroha

RSVP’S are essential, 884 0060 or This email address is being protected from spambots. You need JavaScript enabled to view it.